Frequently Asked Questions
Common questions about Broadcast Insights reports, source audio, program monitoring options, accuracy, payment, and permitted use.
What does Broadcast Insights provide?
Broadcast Insights provides evidence-supported program review and competitive broadcast intelligence. Reports turn monitored broadcast audio into structured timing, classification, music, advertiser, promo, imaging, commercial, and programming-event data.
Do you need access to a station’s internal logs?
No. Competitive reports are built from monitored broadcast audio. Internal logs can help for owned-station QA, but they are not required for competitor analysis.
What does “analytical reconstruction” mean?
It means the monitored hour is rebuilt into a structured, evidence-supported view: clock visuals, timelines, metrics, classifications, and supporting detail. It is not a guaranteed verbatim log or official station record.
Do competitor reports include playable audio?
No. Competitor-intelligence reports are designed as analytical documentation, not audio redistribution. They do not include playable source audio, downloadable competitor airchecks, or hosted competitor audio archives.
When is audio playback available?
Playback-enabled aircheck review is limited to owned, subscriber, or otherwise authorized station-audit workflows for internal QA, programming review, talent coaching, or related station-authorized uses.
What audio quality is needed?
Over-the-air audio, approved monitored internet streams, and authorized logger exports can all work if the full hour is monitored without major gaps, dropouts, or clipping.
Can Broadcast Insights monitor internet streams?
Yes, when appropriate. Internet stream monitoring can be discussed as part of the project scope, subject to station availability, stream reliability, source terms, access restrictions, timing requirements, and intended use.
What is a Program Monitoring Appliance?
It is a field-deployed Broadcast Insights system used to monitor approved broadcast sources for a specific project. The Standard Program Monitoring Appliance supports up to four monitored stations and requires local assistance for power, network integration, antenna placement, tuner selection, and initial testing. Broadcast Insights supports the software configuration, source-file transfer, processing, QC, and report generation.
What does the Standard Program Monitoring Appliance cost?
Standard starting terms are a one-week minimum deployment, $650 for the first week including setup/configuration, $395 per additional week, shipping billed separately or at cost, and a refundable equipment deposit or replacement authorization typically between $1,750 and $2,000. Analysis reports and custom interpretation are quoted separately.
Are reports guaranteed to identify every broadcast element?
No. Broadcast Insights uses reasonable efforts to reconstruct and classify the hour accurately, with report-facing events supported by available evidence where applicable. Fast transitions, overlapping audio, unclear source material, music beds, imaging between songs, or low-quality audio can occasionally result in missed elements, timing variance, or incomplete classifications.
Are reports official logs or proof-of-air affidavits?
No. Reports are intended for broadcast intelligence and review. They are not guaranteed verbatim logs, official station logs, legal records, ratings records, FCC records, or traffic/reconciliation affidavits.
Can reports be created for dayparts other than morning drive?
Yes. The same analysis framework can be applied to middays, afternoon drive, nights, weekends, special events, recurring monitor projects, or custom programmed blocks.
Can you compare multiple stations?
Yes. Multi-station packages can compare stopsets, music sweeps, talk breaks, format elements, commercial pressure, and competitive openings across a defined station set.
Are reports shareable?
Most analysis reports can be shared with authorized stakeholders under the applicable order terms. Playback-enabled aircheck reports are intended only for authorized station-owner, subscriber, or approved internal use.
How is pricing determined?
Pricing depends on the number of stations, hours, dayparts, turnaround requirements, report package, program monitoring needs, and whether the project requires custom analysis or recurring monitoring.
How is payment handled?
Standard one-hour reports may be prepaid. Custom, daypart, comparison, and morning-show projects may require a deposit before work begins, with the balance due before final delivery. Recurring monitoring and credit blocks are generally billed in advance.