Afternoon Drive Daypart Analysis Report

SAMPLE MARKET • Afternoon Drive • 20260611 • Stations: WZQJ, WZQL, WZQM • Generated June 1, 2026 8:11 PM

Program Director Daypart Read

A daypart-level read of structure, pressure, momentum, and competitive openings. This view is intended to show how the selected block behaves as a programmed listening experience, not just as isolated one-hour clocks.

Scope
3 × 4
stations × hours
Avg commercial load
12.2%
selected daypart
Avg music exposure
76.8%
selected daypart
Most consistent
WZQJ
score 94.9

Strengths

  • WZQJ shows the most consistent hour-to-hour daypart structure with a 94.9 consistency score.
  • WZQL has the strongest average music-continuity window at 19:20.
  • WZQL carries the lightest average commercial load at 5.8% of the selected daypart.

Concerns

  • WZQJ has the highest commercial pressure at 18.9% of the daypart; evaluate break recovery and music/content payoff after those clusters.
  • There are 9 stopset collision windows of at least 30 seconds; longest is WZQJ / WZQM around 15:49 for 05:54.

Programming Opportunities

  • Largest solo-stopset exposure: WZQJ around 17:29 for 07:33. A competitor can protect that window with a long sweep or high-value talk/content.
MusicCommercial LoadPersonality / FeaturesService / UtilityStation Flow / PromoResidual / Seam / Unknown

Music Exposure Trend

WZQJWZQLWZQM
0%22%45%68%90% 3 PM4 PM5 PM6 PM

Commercial Load Trend

WZQJWZQLWZQM
0%6%12%19%25% 3 PM4 PM5 PM6 PM

Longest Music Sweep by Hour

WZQJWZQLWZQM
0s731s1462s2194s2925s 3 PM4 PM5 PM6 PM

Commercial Pressure Map

Quarter-hour commercial density. This quickly exposes front-loaded hours, back-loaded hours, and protected music/content windows.

StationHour:00–:15:15–:30:30–:45:45–:60
WZQJ3 PM0.0%00:003.4%00:3033.9%05:0531.9%04:47
WZQJ4 PM0.3%00:0239.1%05:520.0%00:0037.3%05:36
WZQJ5 PM0.0%00:006.3%00:5738.2%05:4438.7%05:49
WZQJ6 PM0.0%00:000.0%00:0038.5%05:4634.9%05:14
WZQL3 PM0.0%00:0011.6%01:440.0%00:0018.9%02:50
WZQL4 PM15.5%02:200.0%00:000.0%00:000.0%00:00
WZQL5 PM0.0%00:000.0%00:000.0%00:0019.2%02:53
WZQL6 PM0.0%00:0013.2%01:599.2%01:234.6%00:41
WZQM3 PM14.4%02:1013.9%02:050.0%00:0033.9%05:05
WZQM4 PM4.6%00:4227.2%04:050.0%00:0023.7%03:33
WZQM5 PM0.0%00:0013.7%02:041.2%00:1018.1%02:42
WZQM6 PM1.2%00:1121.8%03:170.0%00:0018.6%02:47

WZQJ

4 analyzed hour(s)
Avg music exposure
68.4%
longest sweep 28:27
Avg commercial load
18.9%
total 45.37 min
Avg stopsets
2.0
avg length 07:09
Consistency
94.9
commercial σ 1.29

PD Read

  • WZQJ is carrying a heavy daypart commercial profile. That may be acceptable for revenue, but it increases tune-out exposure unless the station protects exits with strong music or high-interest content.
  • Music exposure is the primary daypart driver. Review whether the station is using long enough sweeps after stopsets to re-establish momentum.
  • The daypart is structurally consistent hour to hour, which helps habitual listening and makes the clock easier for talent and production to execute.
  • Commercial pressure peaks in the 5 PM hour; check that the surrounding content gives listeners a reason to stay through or return after that load.
HourMusicCommercial LoadPersonality / FeaturesStopsetsLongest SweepMix
3 PM 66.1% 17.3% 6.2% 2 25:18
4 PM 68.5% 19.2% 3.3% 2 22:46
5 PM 68.0% 20.8% 1.8% 2 26:33
6 PM 71.0% 18.3% 2.9% 2 28:27

WZQL

4 analyzed hour(s)
Avg music exposure
85.4%
longest sweep 48:44
Avg commercial load
5.8%
total 13.84 min
Avg stopsets
2.0
avg length 03:12
Consistency
87.1
commercial σ 1.49

PD Read

  • WZQL is comparatively light on commercial load. That creates a cleaner listener experience and can be positioned as an advantage if the format battle is close.
  • Music exposure is the primary daypart driver. Review whether the station is using long enough sweeps after stopsets to re-establish momentum.
  • Average music-sweep length is strong; the station is giving listeners meaningful payoff between interruptions.
  • The daypart is structurally consistent hour to hour, which helps habitual listening and makes the clock easier for talent and production to execute.
  • Commercial pressure peaks in the 3 PM hour; check that the surrounding content gives listeners a reason to stay through or return after that load.
HourMusicCommercial LoadPersonality / FeaturesStopsetsLongest SweepMix
3 PM 84.5% 7.6% 2.8% 3 21:32
4 PM 88.6% 3.9% 2.0% 1 43:17
5 PM 85.3% 4.8% 5.4% 1 48:44
6 PM 83.2% 6.8% 1.4% 3 19:30

WZQM

4 analyzed hour(s)
Avg music exposure
76.5%
longest sweep 28:30
Avg commercial load
12.0%
total 28.86 min
Avg stopsets
2.5
avg length 04:16
Consistency
84.9
commercial σ 2.9

PD Read

  • WZQM is in a moderate commercial-load range for the selected daypart; the main issue is less total load than how the breaks are placed and recovered from.
  • Music exposure is the primary daypart driver. Review whether the station is using long enough sweeps after stopsets to re-establish momentum.
  • Commercial pressure peaks in the 3 PM hour; check that the surrounding content gives listeners a reason to stay through or return after that load.
HourMusicCommercial LoadPersonality / FeaturesStopsetsLongest SweepMix
3 PM 73.0% 15.6% 1.2% 2 28:30
4 PM 72.3% 13.9% 0.6% 3 27:40
5 PM 83.0% 8.2% 2.9% 3 24:35
6 PM 77.7% 10.4% 1.0% 2 24:42

3 PM Hour

1500

WZQJ

Music 66.1%Commercial 17.3%Talk 6.2%Stops 2
Stopsets
  • 15:29 06:19 — Stopset 1
  • 15:47 07:23 — Stopset 2

WZQL

Music 84.5%Commercial 7.6%Talk 2.8%Stops 3
Stopsets
  • 15:23 00:26 — Single Commercial Interruption
  • 15:23 02:16 — Stopset 1
  • 15:47 02:56 — Stopset 2

WZQM

Music 73.0%Commercial 15.6%Talk 1.2%Stops 2
Stopsets
  • 15:12 05:08 — Stopset 1
  • 15:49 07:01 — Stopset 2

Longest collision: WZQJ / WZQM at 15:49 for 05:54.

Largest solo exposure: WZQJ at 15:29 for 06:19.

4 PM Hour

1600

WZQJ

Music 68.5%Commercial 19.2%Talk 3.3%Stops 2
Stopsets
  • 16:14 07:01 — Stopset 1
  • 16:47 06:47 — Stopset 2

WZQL

Music 88.6%Commercial 3.9%Talk 2.0%Stops 1
Stopsets
  • 16:10 04:07 — Stopset 1

WZQM

Music 72.3%Commercial 13.9%Talk 0.6%Stops 3
Stopsets
  • 16:14 05:01 — Stopset 1
  • 16:19 00:27 — Single Commercial Interruption
  • 16:51 05:01 — Stopset 2

Longest collision: WZQJ / WZQM at 16:14 for 04:52.

Largest solo exposure: WZQJ at 16:47 for 03:53.

5 PM Hour

1700

WZQJ

Music 68.0%Commercial 20.8%Talk 1.8%Stops 2
Stopsets
  • 17:29 07:33 — Stopset 1
  • 17:47 07:50 — Stopset 2

WZQL

Music 85.3%Commercial 4.8%Talk 5.4%Stops 1
Stopsets
  • 17:52 04:36 — Stopset 1

WZQM

Music 83.0%Commercial 8.2%Talk 2.9%Stops 3
Stopsets
  • 17:14 00:26 — Single Commercial Interruption
  • 17:15 02:29 — Stopset 1
  • 17:44 03:15 — Stopset 2

Longest collision: WZQJ / WZQL at 17:52 for 02:07.

Largest solo exposure: WZQJ at 17:29 for 07:33.

6 PM Hour

1800

WZQJ

Music 71.0%Commercial 18.3%Talk 2.9%Stops 2
Stopsets
  • 18:30 06:34 — Stopset 1
  • 18:47 07:48 — Stopset 2

WZQL

Music 83.2%Commercial 6.8%Talk 1.4%Stops 3
Stopsets
  • 18:21 00:56 — Stopset 1
  • 18:22 02:30 — Stopset 2
  • 18:42 03:12 — Stopset 3

WZQM

Music 77.7%Commercial 10.4%Talk 1.0%Stops 2
Stopsets
  • 18:14 04:45 — Stopset 1
  • 18:45 06:07 — Stopset 2

Longest collision: WZQJ / WZQM at 18:47 for 03:54.

Largest solo exposure: WZQJ at 18:30 for 06:34.